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Brief:
As part of The North Face Innovations team, design a product line for hikers embarking on the Southern California portion of the Pacific Crest Trail.
Duration:
14 Weeks
Softwares:
CLO3D, Substance 3D, Adobe (AI, PS)
Focus:
Material Application
Research-Driven Innovation
Storytelling
01
Location
Pacific Crest Trail
The Pacific Crest Trail (PCT) stretches from Mexico to Canada along the U.S. West Coast, a journey that typically takes thru-hikers 4–6 months to complete.
Injury
This stretch records the most injuries, as hikers put 1.5 times their body weight on knees when walking flat and nearly triple on inclines.
Fatigue
Temperatures can soar to 120°F, leading to exhaustion and overheating.
Heat
Scarce sources mean hikers may go over five days before resupplying
02
Brand
The North Face started out as a trading post in 1966 and through innovation and expeditions, they have transcended the outdoor community.
TNF
​At the same time TNF was one of the first companies to bridge the gap between technical outdoor gear and urban streetwear. with collaborations with brands like gucci and figures like biggie.
Their design language is ebullient, utilitarian, and structured, with materials and patterns that reinforce these core qualities.
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