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The global wellness economy is projected to nearly double by 2027 reaching $8.5 trillion
-Institute for Health Metrics and Evaluation
Despite this growth, there's a gap in wellness products for individuals who need physical and mental relaxation. This is especially apparent in travel or recovery.
Modern life is increasingly mobile
Due to mixed commutes, flexible work setups, and nomadic lifestyles being the norm. There’s a growing demand for compact, palm-sized devices that offer convenience and comfort.
Target Users
Therabody
Therabody has established itself as a leader in wellness innovation, offering a range of products that focus on percussive massage methods.
They have yet to expand into serious auditory devices where they could enhance not only relaxation and recovery but also immersion.
Modern lifestyles leave little room for relaxation, especially on the go.
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