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INSOMINAC

RELIVE

SPRING 2023

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Brief:

Design a hyper-personalized experience for ravers.

Duration:

4 Weeks

Softwares:

Solidworks, Keyshot, Gravity Sketch, Adobe Creative Suite

Focus:

CMF Design

3D modelling

Have you ever danced under the electric sky?

Rave Culture:
An Infectious Euphoria

A vibrant culture centered around electronic dance music (EDM). It features colorful fashion, immersive audiovisual experiences, and a sense of community built on music and dancing.

What does the new consumer need?

Insights from the modern raver

Personalized Experiences

Large social platforms use browser history and broad identity categories to personalize their users' experience. These robotic outputs establish a clear relationship between business and consumer, potentially leading users to view companies as primarily interested in monetizing their products.

Entertainment Everywhere

The future of entertainment is set to become individualized and accessible everywhere. Trends suggest we are heading into "leaned in" vs. "leaned back" activities. This indicates a growing preference for interactive experiences over traditional consumption.

Natural Euphoria

Creating safe euphoric experiences can help treat health conditions such as depression, PTSD, and substance use.

How might we personalize the raving experience for ravers?

A VIP wrist wearable designed to elevate the experience of rave-goers by creating a customized playlist based on their body's condition. This includes recognizing high-energy moments when the heart rate is elevated versus calmer, more relaxed vibes.

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