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THE BRAND
Diesel has seen lead designers after designers
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WELCOME TO NEW YORK CITY
The fashion capital of the US.
New York City is...
Trend-setting
New York is a global hub for fashion, culture, business, and innovation, making it a unique place for people and ideas to intersect.
Snowy
The average snowfall is around 25-30 inches and the average temperature is 28°F.
Walkable
The density of businesses, attractions, residential areas, and public transit options allows people to reach most destinations on foot.
New Yorkers are direct and outspoken, valuing
efficiency and honesty in their interactions.
They're known for their individualistic approach to style
Despite the cold,
our users are,
STYLE MAVENS. They will prioritize style over comfort.
How might Diesel maintain its bold, distinctive design language without compromising on warmth and comfort?
THE CLASSIC
Diesel’s iconic style, featuring its signature bold colors red, white, and black to evoke energy, strength, and a sense of rebellious sophistication.
Process
Next Project:
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